Signs with missing letters can only mean bad things. When I was a kid, the “e” went out in the local Price Chopper grocery store and stayed out for many years. Because the “Pric Chopper” logo happened to be a man wielding an axe, the sign sent out an eerie and powerful castration message, which, at the age of twelve, affected me deeply.
— Dry: A Memoir by Augusten Burroughs (via Findings.com)
